APD Brand Resources / 2026
Social Media Kit
Finished cover images and profile icons for a consistent APD presence across LinkedIn, Facebook and Instagram.
Approved artwork
Choose the platform and account
Business artwork is for APD company accounts. Personal artwork is for directors and team members who want a coordinated professional presence.
LinkedIn / Personal
Personal profile cover
A refined product-led banner for directors and team members representing APD.
- Size
- 3168 x 792 px
- Supplied at 2x for sharp display, upload as-is.
- Format
- JPG + PNG
Where to use: LinkedIn profile > camera icon on the cover > Change photo.
Crop guide: Keep the APD mark on the left. LinkedIn may crop the outer edges on smaller screens.
LinkedIn / Business
Company Page cover
A packaging-led company banner with protected space around the APD identity.
- Size
- 3024 x 512 px
- Supplied at 2x for sharp display, upload as-is.
- Format
- JPG + PNG
Where to use: LinkedIn Company Page > Edit page > Cover image.
Crop guide: The centre band is the safest area. Check the live preview before saving.
LinkedIn / Personal
Personal profile icon
Dark-green APD identity prepared for LinkedIn's circular crop.
- Size
- 2048 x 2048 px
- Supplied at 2x for sharp display, upload as-is.
- Format
- PNG
Where to use: LinkedIn profile > profile photo > Add photo.
Crop guide: All essential artwork sits inside the circular crop area.
LinkedIn / Business
Company Page logo
Paper-toned company mark sized for a crisp LinkedIn Page identity.
- Size
- 2048 x 2048 px
- Supplied at 2x for sharp display, upload as-is.
- Format
- PNG
Where to use: LinkedIn Company Page > Edit page > Page info > Logo.
Crop guide: Upload without resizing. Keep the artwork centred if LinkedIn offers a crop.
Facebook / Personal
Personal profile cover
A warm editorial banner for team members using APD branding professionally.
- Size
- 1702 x 630 px
- Supplied at 2x for sharp display, upload as-is.
- Format
- JPG + PNG
Where to use: Facebook profile > Edit cover photo > Upload photo.
Crop guide: The profile picture overlaps the lower-left area. Keep key details towards the centre.
Facebook / Business
Business Page cover
A wider showcase of APD bags and presentation packaging for the company Page.
- Size
- 1702 x 630 px
- Supplied at 2x for sharp display, upload as-is.
- Format
- JPG + PNG
Where to use: Facebook Page > Edit cover photo > Upload photo.
Crop guide: Facebook crops differently on desktop and mobile. The logo remains in the protected left panel.
Facebook / Personal
Personal profile icon
Dark-green APD icon with gold framing for professional personal profiles.
- Size
- 2048 x 2048 px
- Supplied at 2x for sharp display, upload as-is.
- Format
- PNG
Where to use: Facebook profile > profile picture > Update.
Crop guide: Designed for Facebook's circular display. Do not zoom the crop.
Facebook / Business
Business Page icon
Light APD icon optimised for clear recognition at small sizes.
- Size
- 2048 x 2048 px
- Supplied at 2x for sharp display, upload as-is.
- Format
- PNG
Where to use: Facebook Page > profile picture > Update.
Crop guide: Designed for circular display with generous clear space.
Instagram / Personal
Personal profile icon
High-resolution APD icon for team members with a professional Instagram presence.
- Size
- 2048 x 2048 px
- Supplied at 2x for sharp display, upload as-is.
- Format
- PNG
Where to use: Instagram profile > Edit profile > Edit picture or avatar.
Crop guide: Instagram displays profile pictures as circles. Use the supplied crop unchanged.
Instagram / Business
Business profile icon
High-resolution light APD mark for the main business account.
- Size
- 2048 x 2048 px
- Supplied at 2x for sharp display, upload as-is.
- Format
- PNG
Where to use: Instagram business profile > Edit profile > Edit picture or avatar.
Crop guide: Instagram has no profile cover. This square icon is prepared for its circular crop.
Using the kit
Correct from the first upload
Download is the safest choice. Copy image is useful for pasting into supported desktop apps, while Copy link is best for sharing the approved file with a colleague.
Do not resize first
Each file is already exported at the platform's recommended dimensions. Upload it directly.
Respect the safe area
Read the crop guide under each asset to see which parts of the artwork stay visible on every device.
Check the live crop
Platforms can adjust display crops between mobile and desktop. Preview before saving.
Instagram uses icons
Instagram does not provide a profile cover. Use the supplied square profile icon instead.
File choice
PNG or JPG?
Use PNG for logos
PNG keeps hard logo edges crisp. Every profile icon is supplied as PNG, and each cover also has a PNG option.
Use JPG for covers
JPG is smaller and usually uploads faster. It is the default download for photography-led cover images.
FAQs
Frequently asked questions
Who is the APD social media kit for?
The APD team and partners who need correctly sized, on-brand profile icons and cover images for LinkedIn, Facebook and Instagram.
Which file should I upload, JPG or PNG?
Use the JPG cover for faster uploads and the PNG where the platform recompresses heavily. Icons are PNG.
Why are the files larger than the platform sizes?
They are supplied at 2x so they stay sharp on high-resolution screens. Upload them as they are and the platform scales them down.
Does Instagram have a cover image?
No. Instagram has no native profile cover, so only the profile icons are supplied for Instagram.