Retail · Case study
Two bag tiers that cut a boutique's packaging spend
One flagship bag was being used for every sale, including a pair of socks. We split the system in two.
Independent fashion boutique, Kilkenny
The requirement
Reduce packaging cost per transaction without making the shop feel cheaper, across a store selling everything from small accessories to coats.
The audience
Regular local customers plus visitors, with an average basket ranging from €15 to €400.
The challenge
The boutique had a single, beautiful, expensive bag. Because it was the only bag, it went out with every sale — so the packaging cost on a small purchase was disproportionate, and the flagship bag had stopped signalling anything special.
Our recommendation
A two-tier system: the existing flagship bag retained for higher-value sales, plus a lighter unlaminated everyday bag in the same colour with a twisted paper handle. Both tied together by one printed tissue and one foiled seal used across everything.
The result
Packaging cost per transaction fell by roughly a third while the flagship bag recovered its meaning. The shared tissue and seal keep the two tiers reading as a single brand.
Specification
- Flagship: 250gsm, matt laminated, cotton rope handles
- Everyday: 150gsm unlaminated, twisted paper handles
- Shared two-colour printed tissue
- Foiled circular seal, 40mm
- Nested sizes across both tiers
Tell us what goes in the bag.
Send the brief — or the vaguest version of it — and we will come back with a specification, a cost and an honest lead time.